Natural canvas tote bag with bakery logo lying on sunlit stone steps

FINEWINE bottleshop sign concept.

Close-up of repeated purple beetle illustrations printed on beige fabric or paper

FINEWINE bottle designs.

ANNE PAINE BAKES

BRAND DESIGN | PACKAGING | ILLUSTRATION

Bristol-based baker Anne Paine creates custom cakes for special occasions such as weddings.

Working on the brand identity for Anne Paine Bakes was an absolute delight. Anne approached us with a clear goal: to develop a visual identity that would reflect the elegance of her custom wedding cakes while staying true to the rustic, handcrafted charm that sets her bakes apart. A core element of the brand we developed is the cake illustration (which currently has cherries on top), which we’d love to see customised in the future to represent other potential cake packages: birthday candles, seasonal colours, favourite toppings… You get the picture!

FINEWINE bottleshop sign concept.

“Going into the design process with George, I had some ideas about what I wanted, but struggled to translate them into anything on paper. He was super patient & came up with some great ideas! He really understood the brief and translated my need to mesh together a refined wedding-appropriate aesthetic with the happy rustic nature of my baking. Recommended!”

ANNE PAINE BAKES

Stylized shopping basket filled with groceries against a yellow and red background

Logo design.

Hanging bakery sign reading “Anne Paine Bakes” with a basket of baked goods illustration on a brick building
Anne Paine Bakes cookbook cover on textured yellow fabric

Poster design.

Abstract pink and peach textured background with subtle gold streaks
Fresh baguettes in branded brown paper bakery bags on a white background

Wordmark exploration.

Close-up of blurred black printed letters on a cream-colored paper page

Typography design.